Lotto NZ brings ‘Cheeky Promise’ to the slopes for the Polar Bare Ski Race
Queenstown, New Zealand – 11 September – Lotto NZ is replicating the cheeky
approach taken in its latest ad by inviting thrill-seekers to ski down Queenstown’s
Remarkables in a state of undress – with hundreds of cheeky promises printed across
the bums of their togs.
Following the launch of the television advert, where a Powerball winner sheds all his
inhibitions (and layers) to honour a bet with mates – Lotto NZ is bringing that same
playful spirit to Queenstown’s slopes in real life.
The cheeky togs will feature real promises submitted by New Zealanders – everything
from the heartfelt to the hilarious. Before the race begins, festivalgoers can check out a
giant wall of togs showcasing the promises, before hundreds of skiers take them for a
run down the mountain. And to keep spirits high, those in the Cheeky Promise togs will
also go in the draw for a cash prize.
“Powerball The Polar Bare is all about freedom, living in the moment, and having a laugh
– exactly the kind of spirit our Imagine campaign celebrates. When we made the ad, we
wanted to show how a big Powerball win can liberate you to keep the promises that
make for great stories.
“Cheeky Promise takes that idea off the screen and onto the slopes – it’s playful, a bit
outrageous, and a chance to make this run down The Remarkables a little cheekier,”
says Genna Duff, Head of Brand Lotto NZ,
Kiwis wanting to see their promises emblazoned on the bums of tog-wearing Polar Bare
Participants can share their Cheeky Promise by commenting on this post – link.
The Powerball Polar Bare Ski Race takes place during Snow Machine on 11 September,
attracting thrill-seekers from around the globe.
Event details:
• What: Polar Bare Ski Race
• When: 11 September 2025
• Where: The Remarkables, Queenstown
• Tickets: link here.
